Self-starter who thrives in a fast-paced environment.Proven record of successfully launching products and programs.Strong record of collaborating with product managers, marketing, sales, technology, etc.Possess strong quantitative background to support data-informed decision making.Must have a demonstrated ability to leverage product research to develop messaging and programs that drive customer success.Use insights and data to inform user narratives and programs that improve the consumer experience leading to user growth and product awareness and adoption Above all, you have the strategic experience and creative chops to help drive world class marketing.BA/BS degree with MBA or equivalent with marketing emphasis.8+ years experience in consumer product marketing.Identify, recruit, develop, retain and lead team of managers and individuals accountable for developing market leading solutions.Engage and define strategies needed to support differentiation and utilization of assets.Identify, implement and manage product partnerships to drive revenue growth and market penetration.Manage new product innovation and go-to-market execution including launch and life cycle management.Maximize growth opportunities through comprehensive product portfolio and marketing plan relevant to market and segment needs.Engage with global product teams to leverage best practices and global trends.Partner with Vertical Leaders to drive and deliver product line performance (revenue, margin, growth) for multiple large/complex product sets with high revenue potential, enabling achievement of revenue and growth targets.Identify and develop new solutions leveraging market expertise, direct customer feedback and input from customer facing teams.Provide thought leadership to drive the creation of product strategy and portfolio management, maximizing opportunities through comprehensive solutions and marketing plans relevant to the assigned market/vertical.The Government Solutions Product Marketing Leader will report into the SVP for Government Solutions in our Equifax Workforce Solutions (EWS) business unit, and provide expertise and management of our products to offer unparalleled value and data to our state and federal clients. If you want to achieve your true potential, chart new paths, develop new skills, collaborate with bright minds, and make a meaningful impact, we want to hear from you. Equifax is where you can power your possible.
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